New: Loewe bild 1 and bild 2.
There is no reason not to own a Loewe.
Kronach, 27 April 2019. “Less is more” – this is a maxim that is reflected in the private and professional worlds of each individual. Minimalism as an attitude towards life means reducing your life to that which is essential, having fewer material possessions and thus creating freedom and focus for the really important things that make you happy. Along with this, we are also becoming increasingly aware of sustainable consumption, as the discussion around modifying consumer habits is more relevant today than ever before. Loewe follows the principles of minimalism and sustainability in product design – and not just since recently. In essence, it means investing in few, valuable and lasting objects, in things that speak to you and really suit you, that you enjoy for a long time and that, thanks to intuitive operation, make using it particularly easy and convenient. The reliable quality, longevity and sustainability of Loewe products are emphasised by timeless design, carefully selected materials and subsequent software innovations. The new products from Loewe provides an experience of this attitude towards life.
In April 2019 Loewe is launching four new TV models that will enter the world of premium home entertainment. The Loewe bild 1 and Loewe bild 2 product lines each comprise two LCD TVs sized 43 and 49 inches – available from EUR 899 and EUR 1,099 respectively. The Loewe bild 1 makes it possible to experience maximum comfort thanks to intuitive menu navigation in the Loewe os. Navigate the world of entertainment with just one remote control and use your smartphone or tablet as a mobile remote control or second screen using the Loewe app. Loewe bild 2 TVs can be placed exactly where you need them. Free in the room on an elegant floor stand, on a sideboard or seemingly floating on the wall. In addition, pictures in perfect balance with Ultra HD resolution, room-filling, personalised sound through intelligent speaker concepts and Mimi Defined™ as well as iconic design. There are many reasons to own a Loewe.
Loewe bild 1. Maximum operating comfort down to the last detail.
Here’s one reason to own a Loewe: switch on and sit back. Immediate immersion in premium home entertainment. The Loewe bild 1 stands for comfortable television enjoyment thanks to intuitive operation. TV enthusiasts are delighted with numerous smart features. The Loewe os is the user interface of the televisions – clearly structured and with customizable home screen. Its integrated TV guide provides an informative program overview and interesting background information. With the Loewe assist remote control made of brushed aluminium, it is very easy and fast to navigate through the menu – whether it is TV programme, music or streaming service. The Loewe app on the smartphone or tablet can also be used to conveniently operate the TV via touch screen.
Timeless iconic design.
No more, but no less – because the Loewe bild 1 embodies pure minimalism in classy black. Characteristic design elements such as the Loewe clip on the edge of the display and the Loewe eye in the middle of the television make it unmistakably a Loewe. The table stand made of black coated stainless steel gives it support wherever the TV stands. The monitor design is light and elegant due to the frameless screen and the integrated speaker system. Timeless design, selected materials and excellent workmanship united in Loewe bild 1.
Loewe bild 2. Maximum flexibility in every room.
Modular living. Whether in the living room, integrated in a shelving system, or as a second device in the bedroom or children's room – the minimalist design in puristic black, the ingeniously integrated loudspeaker concept and the high-quality, matt black upholstery fabric make the Loewe bild 2 a timelessly beautiful television that blends harmoniously into any home. Thanks to various installation solutions, the TV can be placed flexibly in the room: free-standing on a floor stand, with the revolving aluminium table stand on a sideboard and on the shelf or apparently floating on the wall.
Loewe bild, klang and plus. Home entertainment at the highest level.
The new models from Loewe combine minimalism with well-balanced imagery and soundscapes. The Loewe DR+ disk, a hard drive specially developed for Loewe televisions, also offers the option of functional expansion for even more entertainment. In addition, many modules and software innovations, such as voice control via Amazon Alexa and the audio feature Mimi DefinedTM, can also subsequently be played on Loewe televisions as upgrades. Last but not least, Loewe keeps spare parts for many years, so that if necessary, a Loewe TV can be repaired even long after the warranty period has expired. This is premium home entertainment. Focused on what is essential and sustainable.
See pictures as they should be.
Loewe bild 1 and bild 2 contain the expertise and lifeblood of the Loewe video specialists, a selected Ultra HD panel with LED backlight and sophisticated HDR image processing developed in-house. The result is balanced colours, natural contrasts, realistic sharpness and smooth transitions.
Hear every detail.
Loewe bild 1 impresses with four integrated loudspeakers with reflective wave concept and woofers in the rear wall. The guided wave design of Loewe bild 2, on the other hand, directs the sound forward and, thanks to the two woofers in the rear wall, the sound becomes fuller, consistently strong and voluminous from any position. At the same time, the intelligent audio feature Mimi Defined™ can be activated. Everyone hears differently – that is why Loewe offers a personalised sound experience with Mimi Defined™. The innovative algorithm responds to the individual's hearing ability and optimises the audio signal of films and music in real time. This fascinating technology is available exclusively for Loewe televisions and is included ex works at no charge.
The functionality of the new Loewe models can be expanded with an external hard drive for maximum flexibility in entertainment. With the Loewe DR+ disk with 1TB storage capacity, the programme can be interrupted at any time and watched with a time delay, even on another Loewe TV. In the future, the permanent timeshift recording feature will make it possible to start recordings even later or after the start of the programme. The Loewe app allows recordings to be programmed while on the move. With the multi-room function, you can play the same content at home synchronously on two Loewe televisions, regardless of whether it is a live programme or archived content.
Loewe. We invented the television.
To this day, Loewe products represent timeless design and innovative technologies, developed and manufactured with the precision and reliability of German engineering. Based in Kronach, in northern Bavaria, the manufacturer of premium televisions and audio products is still shaping our home entertainment of tomorrow – with passion, enthusiasm and impressive expertise. Loewe devices are not only designed with attention right down to the last detail, they are also durable and economical in their energy consumption. Modular technology, high-quality materials, precise workmanship and regular software updates guarantee the sustainability of Loewe products.
The company was founded in 1923 by the brothers Siegmund and David Ludwig Loewe. At the 8th IFA (International radio exhibition Berlin) in 1931, Loewe demonstrated a digital television broadcast for the first time. The technology for this was developed by the ingenious inventor and physicist Manfred von Ardenne, the former Chief Engineer at Loewe. Loewe invented television back then. Loewe also developed the first portable TV. And that’s not all: Loewe Art 1, now a design icon, has even found its place in the Museum of Modern Art (MoMA) in New York.
Press contact for questions and further information.
Loewe Technologies GmbH
Dr. Roland Raithel
+49 (0)9261 99-217