The old-established TV manufacturer Loewe continues to grow successfully and is taking on José Barreiro Lopez as a new Vice President Global Sales to strengthen the international sales strategy focus and further expand existing sales activities.
Loewe, a leading international brand in television sets and consumer electronics based in Kronach, Franconia, is pleased to add another industry expert to its management team. José Barreiro Lopez joined the company in August as Vice President Global Sales and is responsible for Loewe's sales organization at national and international levels.
A born Briton, he can look back on more than 25 years of professional experience in sales, marketing and product management at renowned companies in the consumer electronics, automotive and telecommunications industries like Sony, GM, Siemens, Ericsson and most recently almost four years at Bang & Olufsen.
Loewe is especially pleased to have filled the position of Vice President Global Sales with José Barreiro Lopez. His many years of expertise in the high-tech industry will be an invaluable asset for the further growth of the company. Optimising the structure of the sales channels, taking into account the world markets and their dynamics, is a challenging task. Especially since Loewe is committed to the philosophy: Think global, act local. The company is absolutely certain that José Barreiro Lopez personifies this idea like no other. The new Vice President Global Sales has an international perspective, speaks various languages and is excited about his new challenge.
Towards further growth
Mr. Barreiro Lopez will not only have responsibility for the development and implementation of sales strategies at the Loewe headquarters in Kronach, Germany, in order to further promote the continuous growth of the company. "I am very excited to be a part of the Loewe family. I have always been very interested in the development of this world-famous company with its almost one hundred-year tradition. Under new management, Loewe is once again successful and can look to the future with great confidence. Together with the entire team, I will not only continue to expand and strengthen our sales activities, but also the relationships with our partners," said José Barreiro Lopez.
To ensure the best possible cooperation with all colleagues and partners, the new Vice President Global Sales will visit many partners at home and abroad. "It is important to be present for our partners directly at their site. I want to proactively initiate dialogues, build bridges and restore old trust. We will keep a very close eye on the situation and actively involve all partners in our planning. That's why I'm particularly looking forward to our Loewe Experience Tour 2020, which will stop at different venues in different countries and give me the opportunity to get to know all the specialist dealers personally. I trust that they will be as excited about our new strategy and world-class portfolio as I am," said the new Vice President Global Sales.
Loewe is a leading international brand for television sets and entertainment electronics based in Kronach, Franconia. Since its foundation in 1923, the year of the introduction of radio in Germany, the company has shaped the industry with its iconic products and numerous technical innovations and has received numerous awards for its elegant designs. In December 2019, Skytec Group Ltd took over the brand and is developing the traditional company into an internationally competitive premium provider for sophisticated consumer electronics. The new management is focused on the core of design “Made in Germany”, delivering uncompromising quality and occupies strategic growth areas with new product categories.
behle & partner GmbH & Co. KG
Florian Richter, Sarah Gätcke
Tel. +49 8031/ 39 116 -15/ -03
Loewe Technology GmbH