Kronach, 19.April 2021. The traditional German company Loewe stands for outstanding design and is successfully continuing this legacy under new management: With ten awards at the iF Product Design Awards, Loewe dominates the product design category and impresses the 98-member international jury of experts across the board. The company also scored points at the Red Dot Awards, where Loewe won another six awards.
New record: Ten iF Design Awards.
The prestigious iF Design Award is presented once a year by the world's oldest independent design institution, iF International Forum Design GmbH in Hanover. For this year's edition, the experts had to evaluate nearly 10,000 entries from 52 countries. With ten awards, Loewe achieved a new record here and is once again pleased to receive the particularly sought-after iF Gold Award.
In the TV segment, Loewe secured the attractive design awards for the Loewe bild s.77 models as well as the Loewe bild v and Loewe bild i product lines. All the products are models that were newly developed after the company's relaunch last year.
Loewe also achieved strong results with the audio products Loewe klang bar mr5 & sub5, the smart radios of the Loewe klang s series and the multi-room speakers of the Loewe klang mr family. This means that the audio products, which will be successively available from retailers from May 2021, are already starting out with a top-class hallmark of quality.
Not only the excellent design, but also the users and the intuitive user experience are part of the company's DNA and are consistently the focus of the developers. Loewe was also able to convince the iF jurors in this field and won additional awards for the Loewe remote control and the new my Loewe app.
Retailers and end customers are also eagerly awaiting the launch of the new We. by Loewe brand, which is now close to market launch. Here, the Bluetooth speakers of the We. by Loewe HEAR series and the TV sets of the We. by Loewe SEE TV range received awards. We. SEE, the new TV line was even honored with one of only 75 iF Gold Awards given out in total.
Loewe wins six Red Dot Awards.
In the second internationally recognized design competition, the Red Dot Award, Loewe was likewise able to convince with its products and solutions. Six of the coveted prizes went to Kronach.
In the TV segment, the Loewe bild s and Loewe bild i lines were the most impressive, while in the audio product category, the combination of Loewe klang bar5 mr and sub5 as well as the new Loewe klang s line of smart radios achieved strong results.
The Red Dot judges were also impressed by the user-friendly Loewe remote control and awarded the new remote control as well as the Bluetooth speakers of the new We. by Loewe HEAR brand.
"Ten iF Design Awards for Loewe, including the prestigious iF Gold Award for our new brand We. by Loewe! Plus, another six Red Dot awards! This is a great performance and an important milestone for our company. Two international juries of experts thus confirmed our promise to bring Loewe back on the road to success with exclusive products and developments 'Made in Germany'," explains Aslan Khabliev, owner and CEO of Loewe Technology GmbH.
"The minimalist, durable design is a main cornerstone of our product philosophy. High-quality materials, innovative detailed solutions and a focus on intuitive user-friendly design distinguish our products and make them so valuable," adds Marco A. Müller, Senior Industrial Designer and Senior Design Manager at Loewe. "I am proud that our small but excellent design team has been recognized in such an outstanding way by two of the world’s most renowned design institutions. This is a confirmation of our daily work as designers and at the same time an incentive for our entire Loewe family to continue developing entertainment products of this high quality at the Kronach site."
The winners of the iF Design Awards 2021 have been presented virtually and can be viewed on the iF International Forum Design website. For more information, please visit: https://ifworlddesignguide.com
The winners of the Red Dot Awards 2021 will be published on the competition website (https://red-dot.org) on June 21, 2021. All winning products will also be on display at the Red Dot Design Museum Essen from this date and will also be published in the four-volume Red Dot Design Yearbook 2021/2022. The new yearbook will be published in August 2021.
About the iF DESIGN AWARD
Since 1954 the iF DESIGN AWARD has been a globally recognized benchmark whenever outstanding design is concerned. The iF Design brand is internationally established as a symbol of design excellence. The iF DESIGN AWARD is one of the most important design prizes of the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior design, as well as professional concept, user experience (UX) and user interface (UI). All award-winning contributions are presented in the iF WORLD DESIGN GUIDE and the iF design app.
About the Red Dot Award
The origins of the Red Dot Design Award date back to 1955. Its award, the Red Dot, has established itself internationally as one of the most coveted seals of quality for good design. In order to be able to expertly evaluate the diversity in the field of design, the award is divided into three competitions: The Red Dot Award: Product Design, Red Dot Award: Brands &Communication Design and Red Dot Award: Design Concept – each organized once a year. Ranging from products to brand communication and creative projects to design concepts and prototypes, the Red Dot Award showcases the world's most striking trends. The winning designs are exhibited in exhibitions around the globe and in Red Dot Design Museums, as well as presented in yearbooks and online.
Loewe is a leading international brand for consumer electronics based in Kronach, Franconia. Since its foundation in 1923, the year radio was introduced in Germany, the company has been shaping the industry with its iconic products and countless technical innovations and has received numerous awards for its elegant designs. As a premium brand for superior consumer electronics, the company is committed to first-class materials, high-quality craftsmanship, and a unique and timeless design. Loewe develops its products at its German headquarters and has its own production facilities in Germany with an automated production line and a hand-made fabrication facility for OLED devices – entirely Made in Germany. Today Loewe Technology GmbH employs around 150 people and has an international sales network.
behle & partner GmbH & Co. KG
Florian Richter, Sarah Gätcke
Loewe Technology GmbH