Kronach, 06. May 2021. We are very proud to announce that an agreement has been made between Loewe Technology GmbH and Nordio Agency ApS to represent the brand across all Scandinavian markets. Nordio Agency ApS not only has a long history and tremendous insight into the industry, but also has a history of managing the Loewe brand in the past. The partnership coupled with the proven track record from Nordio Agency will ensure that the Loewe brand is launched and brought to life across all the key retail channels. In the hands of Nordio Agency, Loewe products will find a new home in the homes of Scandinavian consumers.
Loewe, the German premium and luxury brand for TV and Audio, is now back with a completely new product line up for high quality and premium Televisions and Audio products – still with high focus on ”Made in Germany”.
At the beginning of 2020, Loewe Technology GmbH was re-established, and the brand has opened a new chapter. Business operations were quickly resumed, and televisions were being produced in Kronach, Germany.
Despite difficult circumstances with a global pandemic, Loewe presented the new products to its retail partners and the media through a “Loewe Experience Tour”. In this way, Loewe was able to win back the trust of many long-standing partners. In addition to numerous retail partners in Germany, Loewe works with strategic partners throughout Europe. The market launches of the recently launched products such as Loewe bild v and Loewe bild s and the new "my Loewe app" followed just in time for the seasonal business.
The first products have already been successfully launched in Germany, and now Scandinavia will follow. Together with other country introductions, now Loewe will be re-entering the Nordics.
’We are very proud to announce that an agreement has been made between Loewe Technology GmbH and Nordio Agency ApS to represent the brand across all Scandinavian markets. Nordio Agency ApS not only has a long history and tremendous insight into the industry, but also has a history of managing the Loewe brand in the past. The partnership coupled with the proven track record from Nordio Agency will ensure that the Loewe brand is launched and brought to life across all the key retail channels. In the hands of Nordio Agency, Loewe products will find a new home in the homes of Scandinavian consumers “ says José Barreiro-Lopez, Loewe VP of Global Sales.
New approach – but still German “Ordnung” and quality
’We have already begun al lot of pre-work during April in terms of reaching out to all former partners so as to inform them about the relaunch of the ”new Loewe” with over 98 years history’ – says Michael Brandi, Sales Director and brand responsible for the Nordic market – with over 20 years experience in having managed the Loewe brand in the past.
’We are thrilled and excited that the Nordic consumers can now again get access to the Loewe product range, which stands for everything that we actually enjoy in the Nordic region – such as minimalistic design, user friendliness and quality build in all aspects and with that extra focus and attention to craftmanship. Loewe develops its products in Germany and also has hand manufacturing capabilities for products which are entirely Made in Germany - says Brian Larsen, which is founder of Nordio Agency ApS and will amongst the rest of the team visit the Nordic dealers.
About the Loewe
Loewe is a leading international brand for televisions and consumer electronics based in Kronach, Franconia. Since its foundation in 1923, the year radio was introduced in Germany, the company has been shaping the industry with its iconic products and countless technical innovations and has received numerous awards for its elegant designs. As a premium brand for superior consumer electronics, the company is committed to first-class materials, high- quality craftsmanship, and a unique and timeless design. Loewe develops its products at its German headquarters and has its own production facilities in Germany with an automated production line and a hand-made fabrication facility for OLED devices – entirely Made in Germany. Today Loewe Technology GmbH employs around 150 people and has an international sales network.
About Nordio Agency ApS
Nordio Agency ApS is a brand and technology agency who works with brands primarily in the Nordic region of Europe and effectively helps brands in sales and marketing and localization as well as customer support. The company works today with many leading premium brands within Audio/Vision, Health-tech, Mobility and Smart Home.
For more info visit : www.nordio.dk
For more information about sales and distribution, and how to become a dealer please contact directly Nordio Agency ApS on telephone +45 9380 5257.
Sales Director, Nordics
Tel. +45 2999 7709
E-mail : email@example.com
Loewe Technology GmbH