Kronach, 08 December 2021. Loewe, the long-standing traditional TV manufacturer, presents its new brand We. by Loewe. Although the two brands address different target groups, they share the same high standards of superior quality, design and innovation. The young brand We. by Loewe kicks off with the smart TV models of the We. SEE TV series, followed by the portable Bluetooth speakers in the We. HEAR series.
The new We. by Loewe brand stands for innovative, functional and intuitive products. Clear design, practical functions and maximum precision right down to the smallest detail characterize this brand identity. In doing so, the young brand builds on Loewe's long design tradition, focusing particularly on the needs of a young target group.
We. SEE. Unique and smart.
We. by Loewe launches new TV models in the We. SEE series. On the technical side, the developers are relying on the latest generation of high-quality LED panels in 32-, 43-, 50- and 55-inch sizes. In the larger models from 43 inches, Ultra High Definition with the latest HDR ensures a brilliant TV experience. The basic equipment always includes a variety of wired (HDMI, LAN, USB, TOSLINK) and wireless (WiFi, Bluetooth, DLNA) interfaces, triple tuner and USB recording. In line with the usage behavior of the target group, Loewe includes pre-installed apps from the leading streaming providers, such as Netflix, YouTube and Amazon Prime, in all TVs of the new brand. An integrated, powerful 80-watt soundbar of the 50- and 55-inch models as well as Dolby Atmos support for a first-class sound experience make the extensive features complete. In the new TV models, the brand pays attention to modern design in three refreshing colour options and a choice of high-quality materials, which was honoured with one of only 75 iF Gold Awards. The coloured back panel gives the We SEE an entirely attractive and unique 360° design. An integrated table stand and intelligent cable management top off the overall concept of the young TV generation.
We. HEAR. Stylish and sonorous.
In addition to TV models, We. by Loewe is also presenting a series of Bluetooth speakers designed for home or on-the-go listening. The two speakers We. HEAR 1 and We. HEAR 2 come in a sleek design and the four lively colour options Aqua Blue, Coral Red, Cool Grey and Storm Grey. The combination of colours goes beyond the different materials and impresses with great attention to detail. This contemporary design also convinced the international jury of the renowned design awards iF Design and Red Dot, who awarded prizes to the new Bluetooth speakers. The We. HEAR 2 also won the prestigious EISA Award. The clear design language is accentuated by the high-quality acoustic fabric, which is also suitable for outdoor use thanks to its IPX6 splash water protection. The We. HEAR 2 comes with a practical carrying strap, making it ideal for use on the move. The two brand new models are also convincing on the inside. Equipped with powerful stereo sound and 40 watts or 60 watts of total power, music lovers can really turn up the volume. Inside the We. HEAR 1, two drivers and two passive speakers provide rich sound, in the We. HEAR 2 even two tweeters, two drivers and two passive speakers. With up to 17 hours of battery life, your favourite playlist can be played back and forth for hours. And if you want to double your music enjoyment, you can connect both speakers wirelessly in party mode.
Prices and availability.
The two Bluetooth speakers We. HEAR 1 and We. HEAR 2 are already available online and at selected retailers from Mid of December for a recommended retail price of EUR 99.00 and EUR 169.00 respectively. The TV models We. SEE 55, We. SEE 50, We. SEE 43 and WE. SEE 32 in Storm Grey are available now online and at selected retailers for a recommended retail price of EUR 1,499.00, EUR 1,399.00, EUR 1,199.00 and 899.00 EUR respectively. The Aqua Blue and Coral Red color variants will follow in February 2022.
About We. by Loewe.
We. by Loewe stands for innovative, functional and intuitive product design. The young brand is closely linked to Loewe's almost 100-year design tradition converts its core elements into a new brand. With We. by Loewe, Loewe is expanding its brand visibility and addressing a young, design-oriented and technically affine target group. We. by Loewe is a trademark of Loewe Technology GmbH. The company, based in Kronach, Franconia, was significantly involved in the introduction of radio in Germany and looks back on a company history of almost one hundred years. Loewe has shaped the industry with iconic, award-winning products and technical innovations. To this day the company continues to rely on Germany as a business location.
behle & partner GmbH & Co. KG
Florian Richter, Sarah Gätcke
Tel. 0049 8031/ 39 116 -15/ -03
Loewe Technology GmbH