In keeping with its company slogan, "Technology for People" Loewe is evolving from a manufacturer of televisions into a system provider for networked home entertainment technologies, specialising in personalised imagery and sound. To this end, the company is intensifying its focus on international partnerships. “We are systematically transforming Loewe as a technology company across all the key strategic areas. In addition, we are concentrating more than ever on our key strengths in terms of premium brand, development expertise, market knowledge and manufacturing know-how.