Everything but ordinary. The TV made of stone.

Far more than an ordinary television, anything but standard: the Loewe iconic TV audio setup solution, developed with great attention to detail in the German design forge at Loewe headquarters and manufactured according to traditional German engineering, impresses with its unique, sculptural design. Thanks to its sweeping, elegant design language with the 360-degree design typical of Loewe, Loewe iconic refines and perfects your living room as a central room element into an artistic and gallery-like living space. 
Made of Syno-Stone, a stone-like, durable solid surface material with a non-porous surface, the television and soundbar merge into a technology and design icon that is deliberately inspired by sculptural modern art. Syno-Stone is a solid mineral material that is durable and extremely hygienic thanks to its non-porous surface. Smooth, robust and solid, Syno-Stone is perfect for supporting a TV set and soundbar with ease. Crafted with expert craftsmanship, the interior material is ready to outlast short-lived design trends as well as the ravages of time. This is because the combination of the elaborate manufacturing process and high-quality Syno-Stone ensures the highest quality of each carefully crafted individual piece. At the same time, the elaborate manufacturing process limits the Loewe iconic to a small number of pieces - ideal for lovers of something special.

In the exclusive Graphite Grey colour variant, Loewe iconic blends perfectly into artful interior styles as an impressive, trendsetting design classic. 

New jewel in home entertainment - our All-in-one solution.

Simply connect, sit back and enjoy: Loewe iconic is ready to go as an innovative setup solution, a pre-calibrated combination of TV and soundbar. Whether as an SL5 or SL7 chassis variant, with a 55'' or 65'' screen diagonal - the Loewe iconic combines excellent TV and audio quality in a high-quality overall solution. The television and the integrated soundbar are already pre-set so that you don't have to worry about anything. This is made possible by the combination of German design, engineering and manufacturing work at the Loewe headquarters in Kronach. Visually and technically sophisticated down to the smallest detail, the Loewe iconic combines the latest TV and audio technologies from Loewe in an unique installation solution that will delight you with an impressive picture and sound experience in any upscale living environment. The stylishly arranged symbiosis of TV and soundbar sets new standards for modern home entertainment.

State-of-the-art TV technology - Picture quality made in Germany..

Both the Loewe iconic.65 and Loewe iconic.55 TV models are factory-calibrated for perfect colour reproduction, so you can enjoy natural, harmonious picture quality from the moment you switch them on. HLG, HDRIO and Dolby Vision TM ensure high-contrast images and an impressive colour spectrum with infinite widths. The two chassis variants SL5 and SL7 are developed and manufactured at Loewe's headquarters in Germany, guaranteeing exceptional durability, repairability and thus high sustainability. 
Absolutely convenient and quick to operate, the Loewe iconic in the SL5 variant scores with extensive technical equipment - including a 1 terabyte dr+ hard disk, the two-channel system and multiple tuner, Easy TV mode and the Amazon Fire TV Stick 4K Max. The Loewe iconic variant SL7 presents itself as a smart TV professional thanks to versatile, technically perfected features. In a matter of seconds, you can access streaming services such as Netflix or Amazon Prime, YouTube or even media libraries directly. Whether you want to watch TV, use video-on-demand, browse media libraries, listen to music, surf the Internet or access online streaming services - you simply determine your entertainment programme.