Kronach, Germany - February 2026 - Premium German AV brand, Loewe, has today proudly announced the launch of vega, a new generation of high-performance 4K Ultra HD smart TVs combining advanced picture technologies with an elegant, space-saving design. Available in 32-inch and 43-inch screen sizes, Loewe vega is designed to deliver premium home entertainment quality even in the most compact living spaces.

Loewe, the German AV brand known for blending cutting-edge technology with timeless design, is taking its next global step and this time, it’s on the tennis court. The company proudly announces Alexander Zverev, one of the world’s top tennis players, as its new global brand ambassador under the campaign “The Best for the Best.”

Premium German AV brand, Loewe, proudly announces its stellar 65 dr+ has been awarded the prestigious title of PREMIUM OLED TV at this year’s EISA Awards. This achievement recognises the very best in consumer electronics and is one of the most respected industry honours globally.

As part of its ongoing global expansion, Loewe is proud to announce its first-ever entry into the Taiwanese market through an exclusive distribution partnership with Everwonder International Partners. This milestone marks a significant step in Loewe's international growth, bringing the brand's renowned German engineering, sophisticated design, and premium home entertainment experience to Taiwan.

The traditional German manufacturer Loewe has been synonymous with high-quality design and technically outstanding consumer electronics for decades. Loewe is now entering into a partnership with Qobuz, a French streaming service for lossless and high-resolution music. Together, they are pursuing a common goal: to take the sound experience for users to a new level.

Luxury German consumer electronics brand, Loewe, has introduced We. BOOST – a powerful new wireless home theatre system that is effortless to set-up. Thanks to a simple plug and play configuration, users can set-up a sleek and stylish home theatre system with ease and enjoy immersive sound in seconds. Whether for a cosy living room or a spacious entertainment area, We. BOOST fills the room with rich, captivating sound – without the hassle of running cables across the room.