London, UK – 19 August 2026 – Loewe, the German luxury technology brand renowned for its exceptional craftsmanship and iconic design, is proud to announce the opening of its new concept store at Harrods, London.

The opening marks a significant milestone in Loewe’s international expansion strategy and further strengthens the brand’s position at the intersection of luxury, design, and technology. Following its successful growth in the United States and the recent acquisition of French high-end audio pioneer Cabasse, Loewe continues to accelerate its transformation into a global lifestyle technology brand.

Located within one of the world's most prestigious luxury retail destinations on the fifth floor amongst the world’s leading technology brands, the new space will offer Harrods customers an immersive introduction to the Loewe portfolio and a refined lifestyle experience. The carefully curated space showcases the brand’s latest televisions, audio solutions and coffee machines, reflecting a design philosophy where technology seamlessly integrates into contemporary living.

Combining precision German engineering with timeless aesthetics, Loewe continues to attract a discerning global audience seeking products that unite exceptional performance, craftsmanship, and elevated design.
Aslan Khabliev, CEO of Loewe, commented: "Opening at Harrods represents an important milestone in Loewe’s continued international growth and reflects the increasing desirability of the brand within the global luxury landscape. Following a remarkable year for Loewe, driven by the successful launch of Loewe leo, the continued momentum of our television portfolio, and the expansion of our lifestyle ecosystem, this new retail concept is a natural next step in our ambition to establish Loewe within the world's most prestigious luxury destinations.

“Today's consumers are looking for products that combine technology, design, craftsmanship, and emotion. The strategy is to create meaningful brand experiences through carefully selected partnerships that reflect Loewe’s heritage and future vision. Harrods is one of the most iconic luxury destinations in the world and therefore the perfect home for this next chapter."

As Loewe continues its international expansion, the brand is committed to shaping a future where technology is not merely functional, but beautiful and deeply intergrated in the way people live. Through a growing network of flagship destinations and immersive brand experiences, Loewe is building a global luxury lifestyle ecosystem designed around craftsmanship, innovation, and human connection.

The new Loewe shopping concept at Harrods is officially open to the public now. For more information, visit https://www.loewe.tv/uk and https://www.harrods.com/en-gb

About Loewe
Loewe has stood for inventiveness and luxury consumer electronics products for more than a century. From its founding in 1923 to the invention of electronic television in 1931, Loewe has developed into a globally operating, traditional company. With 200 employees and an international sales network, Loewe Technology GmbH is now active in over 50 countries with its high-quality, elegant TV and audio products. The global brand looks back with passion and pride on its exceptional innovative strength, tradition, and craftsmanship perfection, "Made in Germany." The unique combination of German engineering, excellence, exclusive design, and sustainability has shaped the brand culture. The traditional manufacturing and high-tech production site at the headquarters in Kronach, Upper Franconia, is at the heart of Loewe.
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