The world's first TV with personalised sound.

With Loewe and Mimi Defined™.

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Smart. Living.

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Sensual. Individual.
Design: Bodo Sperlein

Learn more about the latest OLED technology 

OLED (Organic Light-Emitting Diode) is a technology that delivers perfect blacks, incredibly natural colours, a wide viewing angle and extremely thin television screens that are energy-efficient and environmentally friendly.

The Loewe os.

A new experience.

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Latest OLED-Technology. Razor-sharp images.
Colours never before seen on TV. 

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We invented the television.
And that's not all.