Current status:  21.01.2022

Loewe respects your privacy and your right to appropriate control of your personal data. In this privacy policy we explain what personal data is, what types of personal data we collect, how it is processed and what rights you have in this regard. Your data is specially protected by Loewe and not sold to third parties.


Name and contact details of the responsible person

Loewe Technology GmbH

Industriestraße 11
96317 Kronach
Phone: +49 (0)9261 / 99-0
Fax: +49 (0)9261 / 99-300
Email: [email protected]


The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).


Contact details of the data protection officer(s)

We have appointed a data protection officer for our company.

We expressly point out that when using this e-mail address, the contents are not exclusively noted by our data protection officer.
If you wish to exchange confidential information, we therefore request that you first contact the Data Protection Officer directly via this e-mail address.

ITs Hein GmbH
Andreas Hein
Kulmbacher Straße 27 b

95460 Bad Berneck
Phone: +49 (0)9273 / 50139-10
Email: [email protected]


What is personal data?

Personal data is information that relates to an identified or identifiable individual such as name, address, telephone number, email address, IP address, order information.

What personal data is collected and processed?

Loewe collects and processes data (e.g. name, address, telephone number and email address) that you provide to us voluntarily, e.g. if you would like to learn more about Loewe products and services via our website or contact our Customer Care Center.


What data do we collect automatically?

We automatically collect data collected by cookies and similar technologies when you access, use or contact us through our website. We may collect information about the type of device you use to access our website, the operating system and version, your IP address, the time, the type of browser you use, the pages you view on our website and whether and how you interact with content on our website.


What data do we receive from other sources?

We may receive data about you from authorised Loewe partners if you are interested in Loewe products there and have yourself included in our customer database. You are thereby registered for the Loewe Newsletter or registered with us by an authorised partner because you have purchased a Loewe product.


Children's data.

Loewe's offer is not aimed at or intended for children under the age of 16. Although visitors of any age may use our website, we do not knowingly collect personal information from anyone under the age of 16 without parental consent. If a parent or guardian advises us or otherwise becomes aware that a child under the age of 16 has improperly registered with our website using false information, we will immediately delete the personal data.


Your first contact with Loewe.

If you would like to obtain information about Loewe, you can, for example, surf our website, make a telephone call to our Customer Care Centre or visit an authorised Loewe partner. To learn more about Loewe products, you may voluntarily provide us with personal information, such as your name and email address. In addition, we may also collect data online through cookies or similar technologies information when you visit our website.

What data is collected? Name, email address, address (optional), telephone number (optional), date of birth (optional), IP address and information passed on by cookies or comparable technologies (e.g. settings in the configurator).

For what reason is the data collected? We use this data to inform you about upcoming events and new products from Loewe. In addition, IP addresses help us to collect geographical data about visitors to our website. This way we can improve our website for all visitors.

The purchase of Loewe products.

Once you have decided on a Loewe product, you can buy it either directly from us at or from an authorised Loewe partner. If you choose to purchase through our online shop, you will be asked to provide us with information during the checkout process to complete the purchase and delivery.

What data is collected? Name, telephone number, email address, delivery address, payment information.

For what reason is the data collected? We use this information to complete the transaction, conduct a satisfaction survey if necessary, assist with delivery issues, process returns and resolve any other issues regarding your purchased Loewe product. The processing of your personal data for this purpose is necessary for the performance of the contract entered into with you. Note: We do not store any payment or credit card information from you. We only use payment information in connection with the purchase of a Loewe product.
If you have opted for delivery via an authorised Loewe partner when ordering your Loewe product, we will transmit your data to the authorised Loewe partner you have selected. They take care of delivery and installation and are your contact for service questions.

Assistance provided by Loewe Support.

You may need to contact our Customer Care Centre to request assistance with your Loewe product. In order to provide you with the best possible service, we may collect information about you and your Loewe product.

What data is collected?  Name, email address, telephone number and other communications with Loewe Support. If a memory dump of the diagnostic data of your Loewe product is necessary, we will inform you of this. The transfer of this information only occurs through your active consent. The memory dump contains, among other things, relevant information of the technical system that led to the incident; this includes information such as the music service used, the volume level, the product configuration, the WLAN signal, route information, error codes, device information.
For what reason is the data collected? We collect this information to provide you with the best possible service. For example, for customer queries and technical questions, we use contact details to respond to you via your preferred communication channel (phone, email). In the event of technical problems, we use diagnostic data from the system to effectively remedy the problem. When returning and/or exchanging a Loewe product, we use contact details to ensure that the receipt and/or delivery of the product is successfully carried out. The use of this data is necessary to fulfil the contract entered into with you. Furthermore, we assign your data to existing processes in our customer database.

Software update/fault analysis of Loewe products.

If your Loewe product is connected to the Internet, you can update the software version of your Loewe product online or transfer error information to Loewe. This only happens with your consent, you will be informed of this on the TV screen before the broadcast.
What data is collected? When updating the software version of your Loewe product, we record the MAC address of the TV set, the IP address and the article and serial number of the product, the time of the update and the status of the update.

For what reason is the data collected? We collect this data to provide you with the best possible service. A software update provides you with improvements and bug fixes for your Loewe product. We have a legitimate interest in tracking which device is being used with which software version and can thus work on a solution as quickly as possible in the event of technical problems.

Error analysis for Loewe products.

Loewe does not collect any personal data when transmitting error logs. We only collect anonymised usage and error information, primarily for the purpose of troubleshooting and improving our products in the future.


E-mail advertising and registration for the newsletter.

If you register for our newsletter on our website via "sendinblue", we use the data required for this purpose or separately provided by you (e-mail address) to send you our e-mail newsletter on a regular basis. We use the collected data to compose and personalize our messages for you. For example, we contact you by e-mail to inform you about new Loewe products or services, as well as security or software updates, to help you with support issues or to invite you to participate in a survey. This processing is necessary to serve our legitimate interest.

Registration for the newsletter is done via a double opt-in process. Unsubscribing from the newsletter is possible at any time and can be done via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

You can find more details on this and the corresponding data protection information of "sendinblue" here.

The basis for data processing is Art. 6 (1) a) DSGVO, which permits the processing of personal data in the context of a voluntarily given declaration of consent.


Loewe App.

The Loewe App makes it even easier to operate your Loewe television. We do not store any personal data when using the app. Only the provision of certain services (such as mobile recording and TV programme data) may require the transfer to and temporary storage of some data on a Loewe server. These are deleted again immediately after execution.

You can find more details at:


Voice control via Amazon Alexa.

With the Alexa Skill, you can control your Loewe TV via your Amazon Alexa.

To activate this function in the TV, the Alexa Skill must be activated in your Amazon App and connected to the Loewe TV. Loewe does not record any functional data after activation. Only the provision of certain services (such as TV programme data) may require some data to be transferred to and stored on a Loewe server. These are deleted again immediately after execution.

Please note that you have authorised Amazon to process your usage data to ensure that the voice control or direct control function works smoothly. If you no longer consent to the collection or sharing of this data, you can deactivate the Alexa Skill.


How do we use personal data?

Loewe uses the data collected to provide the products and services offered. In addition, we use this data to contact you, e.g. to inform you about new Loewe products or services, security issues and other news.

Loewe uses the data for the following purposes:

  • Customer support and security.
    We use data to answer customer questions, diagnose product problems, repair customers' Loewe devices and provide other customer service and support. This processing is necessary for the performance of the contract entered into with you and also to serve our legitimate interest. We use data to ensure the safety of our Loewe products and customers, this processing is necessary to serve our legitimate interest.
  • Product improvements.
    Loewe continuously uses data for research purposes and to further develop and improve our products and services. Examples include maintaining and improving the performance of Loewe's products and services, developing and adding new features or capabilities. This processing is necessary to serve our legitimate interest.
  • Communication, marketing and advertising.
    We use the information we collect to compose and personalise our communications to you. For example, we may contact you by email to inform you about new Loewe products or services, security or software updates, to assist you with support issues or to invite you to participate in a survey. This processing is necessary to serve our legitimate interest.


How do we share personal data?

Loewe does not offer personal data from its customers for sale, neither now nor in the future. We only disclose your information for the purposes described in this statement. We may share the data with the following categories of third parties.


Third party providers

Loewe engages a number of third party providers to deliver services on our behalf. These include web hosters, online service providers (e.g. web agencies), delivery service providers, payment providers (e.g. Klarna, PayPal). You can find more information here.

We only share your personal information with third party vendors or agents to process transactions on our behalf for the purposes described in this statement or to provide products or services that you have requested or authorised. In such cases, your personal data will be released to the relevant third party providers or agents, but only for the purpose of providing services on behalf of and under the direction of Loewe and in accordance with this Privacy Policy.

If you contact us outside Germany or Austria, we will pass your data on to our country representatives accordingly.


The legal basis for the use of personal data

We rely on various legal bases for the use of your personal data:


Declaration of consent (Art. 6 para. 1 lit. a DSGVO).

 If you have given us your voluntary consent to the collection, processing or transmission of certain personal data, this consent forms the legal basis for the processing of your personal data.

Fulfillment of a contract (Art. 6 para. 1 lit. b DSGVO).

The use of your personal data may be necessary to fulfill a contract you are about to enter into and/or have already entered into with us - for example, to complete the purchase of your Loewe product, register it, help with delivery problems, process returns or answer your questions.

To fulfill legal obligations (Art. 6. para. 1 lit. c) DSGVO or in the public interest (Art. 6. para. 1 lit. e DSGVO).

As a company, we are subject to various legal obligations. In order to comply with these obligations, processing of personal data may be necessary, and this may involve in particular:

- Prevention/defense of criminal acts/legal defense.

- Creditworthiness, age and identity checks

- Control and reporting obligations

 Legitimate interests (Art. 6. para. 1 lit. f DSGVO).

We may use your personal data for our legitimate interests - for example, we rely on our legitimate interest to analyze and improve Loewe products and services and our content on our website, to send you notifications about software updates or information about Loewe products and services, or to use your personal data for administrative purposes.


Performance of a contract

The use of your personal data may be necessary to fulfil the contract you have entered into with us – for example, to complete the purchase of your Loewe product, register it, help with delivery problems, process returns or answer your questions.


Legitimate interests

We may use your personal data for our legitimate interests – for example, we rely on our legitimate interest to analyse and improve Loewe products and services and our content on our website, to send you notifications of software updates or information about Loewe products and services, or to use your personal data for administrative purposes.


Security, storage and retention of personal data collected by us



Loewe is committed to protecting your personal data. Although we take reasonable safeguards to protect your personal information that we collect, please note that no security system is infallible.

We use several appropriate technical and organisational measures and industry standards to protect your personal data to prevent loss, theft, misuse, unauthorised access and unauthorised disclosure, alteration and destruction. For example, we store the personal information you provide on computer systems with restricted access that are located in controlled areas. In this way, we additionally ensure that third-party providers commissioned by us implement appropriate security measures in data centres. In addition, your data is protected as far as possible during transmission on the Internet by encryption technologies, such as Transport Layer Security (TLS).



Personal data collected by Loewe is stored and processed in the EU.


Loewe will retain your personal information for at least as long as required by law or regulation or as needed for our business purposes. We shall retain personal data for longer than is legally required when it is in our legitimate business interest to do so and is not prohibited by law.
All personal data that we retain is subject to this Privacy Policy and our internal retention policies.


Your rights and choices


Your rights

You decide how Loewe uses your personal data.

  • You can ask us to provide you with a copy of the personal data we have collected about you.
  • You can let us know if your personal information has changed or if you would like us to change the personal information we collect about you.
  • In certain situations, you may ask us to delete, block or restrict the personal information we collect about you, or opt out of certain forms of our use of your personal information.
  • In certain situations, you may also ask us to send the personal data you have given us to a third party.
  • You have the right to withdraw your consent to the use of your personal data at any time. Furthermore, you have the right to refuse the use of your personal data at any time if we process your personal data on the basis of a legitimate interest.

If you would like information about your personal data that has been collected by Loewe, please email us at [email protected]. We comply with requests to access or delete personal data as soon as possible, but within 30 days.

Our aim is to work with you to find a fair solution to any complaints you may have about the use of your personal data and any problems you may have with it. However, if you believe that we have not been able to help you with your complaint or problem, you can lodge a complaint with the data protection authority in your country or with the supervisory authority.


Your right regarding communication, marketing and advertising

You can object to receiving direct mail from Loewe. All you have to do is follow the instructions listed in each email under the 'Unsubscribe' tab. We will respect your decision and will not send you any more promotional emails after unsubscribing.

Please note that regardless of this, we will continue to send you notices of changes to our terms and conditions, software updates, status emails about recent purchases, delivery of products, interruptions or other important information, such as the discontinuation of support services or security issues.


Our use of cookies and other similar technologies

We use cookies and similar technologies such as pixel tags, tracking pixels and other identifiers to personalise our website for you, remember your preferences, understand how visitors use our website and tailor our marketing offers.



A 'cookie' is a small data file containing a specific string of characters that is sent to your computer when you visit a website. Some cookies, so-called session cookies, are necessary for the site to function properly. They are automatically deleted at the end of your visit. Other cookies remain stored on your terminal device until you delete them. Cookies can be used to determine the number of page visits. We only use this information to improve our websites. Cookies do not cause any damage to your computer and do not contain viruses.

By continuing to use our website, you consent to the use of cookies.
You can also use our website without cookies. Most browsers are set to accept cookies automatically. However, you can deactivate the storage of cookies on your end device or set your browser to notify you as soon as cookies are sent. You can also delete cookies that have already been set on your end device at any time. You can find out how this works in detail in the instructions for your browser or terminal manufacturer.
If you make the appropriate settings, you may not be able to access all the functions of this website without restrictions.

Cookies used

By law, we may store cookies on your device if they are strictly necessary for the operation of this site. For all other cookie types, we need your permission.

This site uses different types of cookies. Some cookies are placed by third parties that appear on our pages.

You can change or revoke your consent to cookies below at any time in the cookie banner on our site.


Necessary cookies

Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.


Name Provider Purpose Expiry Typ
CookieConsent Cookiebot Stores the user's consent status for cookies on the current domain. 1 year HTTP

ecommerceframework Used by to record your order and your data. Session HTTP
PHPSESSID                            Retains the user's states for all page requests. Session HTTP
product                                     Used by to generate and save your shopping cart. Persistent HTML
__cf_bm Vimeo This cookie is used to distinguish between humans and bots.                                                                                      1 day HTTP


Statistics Cookies

Statistics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously.

Name Provider Purpose


aka_debug                                           Akamai Technologies                               Vimeo function to track the use of Vimeo videos integrated on other websites. Session HTTP
_ga Google Registers a unique ID that is used to generate statistical data about how the visitor uses the website. 399 days HTTP
_ga_# Google Collects data on how many times a user has visited a website, as well as data for the first and last visit. Used by Google Analytics. 399 days HTTP

Marketing Cookies

Marketing cookies are used to follow visitors on websites. The intention is to show ads that are relevant and appealing to the individual user and therefore more valuable to publishers and advertising third parties.

Name Provider Purpose Expiry Typ
_fbp                                                       Meta Platforms, Inc.                           Used by Facebook to display a range of advertising products, for example real-time bids from third party advertisers. 3 Month HTTP

Use of Google Analytics

We use Google Analytics on our website to obtain information about how much time visitors spend on our websites, which pages they find most useful and how they landed on our website. If you have given your consent, the data will be recorded anonymously on the basis of Loewe's settings.
The information generated about your use of our website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymisation is activated on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. We would like to point out that we use Google Analytics anonymously, so that your IP address is only processed in abbreviated form in order to exclude a direct reference to a person. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on clicking on this link. An opt-out cookie will be set to prevent future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.


In addition to cookies, we sometimes use small graphic images known as 'pixels' (also known as tracking pixels, clear GIF or pixel tag). We use pixels in our email correspondence with you (where you have consented to receive such messages) to find out whether our emails are being read. In addition, we use third party pixels (such as those from Google, Facebook or other networks that may be used for advertising purposes) to provide relevant advertising to you.


Contact us

If you have any questions about the use of your personal data, please email us at [email protected].

Unless otherwise stated, Loewe Technology GmbH, Industriestraße 11, 96317 Kronach, Germany, is responsible for the personal data we collect about Loewe products and services in accordance with this privacy policy. The data protection officer can be contacted at [email protected].

Changes to our privacy policy

Loewe may change or update this statement as necessary to reflect customer feedback and to reflect changes in Loewe products and services. Therefore, we recommend that you check them regularly. If we update this statement, we will adjust the 'Last Updated' date at the top of the statement accordingly.